Over the last decade all retail segments have been transformed by the Internet. Consumers have embraced new online retail channels that provide 24Χ7 access to merchandise around the globe. They now have instant access to pricing and reviews that optimize their shopping decisions. While consumers have thrived, established retailers have seen their margins and customers evaporate. Retail CRM software helps retailers succeed in the new retail paradigm by helping you to capture, centralize, share and analyze details of every customer interaction. With Retail CRM you are able to reach more customers, increase purchase size and provide a better customer experience.

Retail CRM Software Development

Data is the foundation of all retail processes and the warrantor of their productivity. Nexit offers smart multi-level data analysis that assists retailers in:

  • Optimizing categories/SKU sales planning
  • Unlocking additional sales growth opportunities
  • Planning sales and marketing activities
  • Vendor management
  • Maximizing operational efficiency
  • Enterprise ecommerce
Using all the advantages of Microsoft Dynamics CRM we create software that is able to gather the necessary data, perform structured analysis and personalize product information. Sophisticated loyalty program management systems created by Nexit will help your business gain devoted customers due to:

  • Customer Account Management – tracks purchases and channels
  • Analytics and Reporting – identifies tendencies and creates forecasts
  • Flexible Rewards Systems – tailor campaigns and special prices to individual needs
  • Mobile Loyalty – applications that deliver offers directly to your customers
  • Trade promotion management
With its proficiency in implementing trade promotion solutions, Nexit has satisfied the needs of a client,Our elaborate systems take responsibility for the whole trade promotion cycle: from planning – through execution control and complex analysis – to devising a more efficient strategy with the newly gathered data in mind.

Be sure the outsourced production of your private labels accords with all the requirements that guarantee its success. Our specialists create PLMs capable of:

  • Complete lifecycle monitoring
  • Product quality control
  • Supplier relationship management
  • Advanced product analysis and reporting
  • Custom retail software
Apart from providing professional maintenance, Nexit is ready to develop unique retail solutions which are initially tailored to your individual needs. We deal with all types of retail software, including:

  • ERP systems (including integration with the 3rd party software)
  • POS applications (item list, sales processing and integration with POS devices)
  • Back office software (item editor, inventory management, software integration)
  • Retail corporate portal development
Nexit experts are willing to develop a corporate portal from scratch as well as to enhance the already current one, Regardless of the case, we will deliver to you a robust, modern and user-friendly corporate web portal that will organize your business and structure and integrate its processes.

We are ready to work from a rough concept up to bring your ideas to life. Contact us today for a free consultation.
Get Your Quote

Loyalty for Retail

Nexit offers loyalty program which helps to build long-lasting personal relationship with each and every customer and achieve loyalty which brings tangible results.

Our Loyalty program is a way to:
  • Increase sales by 10-15% by influencing customer behavior through rewards and incentives
  • Reduce marketing costs by personalized promotions
  • Optimize your inventory investments by getting an insight into customer preferences and habits
  • Retain customers by creating an emotional link with them
Our loyalty programs based on 5 vital principles:

Make it personal – you will be able to communicate personalized offers directly to your customers across multiple channels:

  • customer portal
  • emails
  • receipts
  • mobile application
  • call center
  • Customer engagement
Make it fun! – your loyalty solution will have flexible and engaging mechanics based on:

  • coupons
  • points & levels
  • bonuses
  • cash back
  • partnership programs
  • Data analytics
Make it smart – you will get actionable analytics for valuable marketing campaigns:

  • personalized coupons based on purchase history and preferences
  • assortment recommendations
  • churn prevention and customer retention
  • Integration with the existing software
Make it easy – we will easily integrate your loyalty solution with the existing software:

  • ERP
  • POS system
  • website
  • Long-term solution
Make it sustainable – you invest in a loyalty program which will work for a long time and we will always be there for tuning and post-deployment support

Tell us more about your business and we will suggest a loyalty program that will work best for your customers. Contact Us

IT Solutions for Retail

We help retail & consumer goods industry players live up to their customers’ expectations through technology. our retail IT consultants serve custom software solutions to the entire retail ecosystem, supporting client businesses across physical and digital.

Our technological competencies cover the full cycle of retail software development services:

  • platform-based implementation (MS Dynamics CRM, SharePoint, Salesforce, Episerver, etc.)
  • custom development
  • redesign of enterprise systems
  • maintenance
  • support
These services are delivered by on-demand, scalable teams of ideators and practitioners who include business analysts, software consultants and engineers, graphic designers and quality assurance professionals.

We are ready to work from a rough concept up to bring your ideas to life. Contact us today for a free consultation. Get Your Quote

Retail Analytics

Retail companies have to constantly struggle with larger competitors for consumer and brands. The way to a bigger market share involves average purchase value increase, vendor selection optimization and even putting business to omni-channel rails. We can help retail companies take the guesswork and uncertainty out of these challenges in affordable but sharp way, and so help to increase revenue and profitability.

  • Demand forecasting for particular products and brands
  • Consumer basket analysis
  • Customer segmentation
  • Category management and product assortment selection
  • Promotion modelling
  • Store clustering and price zone definition
  • Competition analysis
Nexit provides comprehensive modelling and advanced data analysis to help retailers find fast and accurate answers to their business questions.

  • Complex predictive models for products, prices, regions, stores, etc.
  • Statistical models to manage risks
  • Machine learning algorithms and methods for improved merchandising
  • Video / behavior pattern recognition to reveal shoplifters
  • Decision support methods for optimum assortment and shop development strategy
We build clear and intuitive reports (using Microsoft Power BI, Tableau, MicroStrategy, QlikView, Kyubit BI, Sisense, Oracle BI, Microsoft PowerPivot, Microsoft PowerView and other technologies) to help you understand current position and provide information for further improvements.

  • Performance reports by channel, division, region, store, department, product category or brand.
  • Comparison reports on brands and SKUs
  • Optimization reports on sales and item movement data. Help understand demand, optimize staffing levels, and improve inventory turn, etc.
We offer high-grade infrastructure services from hardware consulting and selling software licenses to data warehouse creation.

  • Data warehouse development
  • Data integration from distributed data sources
  • ETL and data cleansing
  • Developing OLAP and ROLAP systems
  • Very large database
  • Data replication between store and headquarter
  • Implementation of data security solutions
We are ready to work from a rough concept up to bring your ideas to life. Contact us today for a free consultation. Get Your Quote

Marketing Software

We provide marketing software development to help enterprises improve efficiency of their channel strategies in many industries:
  • Banking
  • Retail
  • manufacturing
Trade promotion management
Trade promotion management (TMP) applications enable you to achieve growth for your brand by:

  • Planning promotion campaigns and forecasting sales volume
  • Controlling how the commitments to retailers are executed
  • Reviewing the campaign results including the amount of shipped goods and promotion costs
  • Analyzing sales based on the data from the consumer research company and retailers
  • Advertising planning
Analyze and plan ad campaigns across multiple media channels such as TV, Internet, radio, printed press and out-of-home commercials. Combine all the media types in one plan to find the optimal advertising strategy tailored to your needs. Enjoy comprehensive visualized reports induced from sophisticated mathematical models on a single platform.

Social marketing solutions
We develop marketing software to help you turn social networks into a customer acquisition tool:

  • Social marketing applications
  • Social analytics to track user activity and prepare analytical reports
  • Campaign applications integrated with social networks
Loyalty program management
Ensure more loyal relationships with your clients by tracking and analyzing what makes them satisfied:

  • Customer account management: boost prospect interest through personalized offers and track the purchase history, promotion response and more
  • Mobile loyalty applications: personalize promotions and provide relevant product information, both in store and at home
  • Analytics and reporting: analyze promotions impact and loyalty program ROI, track trends in customer behavior and forecast sales
Marketing data analysis
Make smarter marketing decisions thanks to:

  • Consumer survey analysis: collecting and processing survey data to uncover the real drivers of consumer behavior
  • Marketing campaign analysis: tracking key campaign metrics and monitoring overall performance
  • Sales analysis: processing and unifying data to estimate growth potential as well as optimize sales and marketing activities
Date warehouse (DWH) implementation
  • Online analytical processing (OLAP) cubes, reporting and visualization
  • Predictive analytics
Real-time bidding in online advertisement
Leverage cost-efficient and optimized ad campaigns with the help of RTB systems or its key components:

  • Demand-side platforms (DSPs)
  • Supply-side platforms (SSPs)
  • Data management platforms (DMPs)
  • Analytics
We can kick off doing a pilot project or providing you with an estimation based on the requirements.Tell us more about your business so that we can discuss a solution to optimize the way you run it.
Contact us